[英文释义] Analysis of word concepts by the association of polar adjectives,e.g.,good-bad,with the concept,father. The adjectives are usually scaled in 7 steps. The subject's placement of the concept on the adjectival scale indicates the connotative meaning of the concept.
4 . using the method of semantic differential ( viz (4)创造独特的校园精神核心。
Using one of the classic research patterns of psychology in chromatics-- semantic differential method to study the relationship between the color and the affection, the paper researches colors of university websites in china, and the subject is undergraduate 本研究采用色彩学中色彩与人的情感之间关系的心理学研究范式??sd(semanticdifferentialmethod)法,以大学生为被试,对我国大学网站的色彩进行了评价性的研究。